There were a couple of *really* interesting presentations on this morning that I didn’t get to go to and also are off the record due to Chatham House Rules, so I am a little sad about my timezone. But, the rest of today was pretty good!
Effects Of Shelter-In-Place On Museum Website Visitation: Findings From A Cross-institutional Study
We heard from three different speakers about the impact of Shelter-in-Place on their website visitation. This was a big nerd out data session which I really loved. Basically, websites kind of did what you’d expect: visit pages decreased in traffic, collections and online experiences surged in traffic. The Getty reported that despite a little drop in March 2020, stayed pretty consistent, if anything a little higher than usual, which was experienced by the Whitney Museum as well.
There were some interesting examples of the way that traffic dispersed across the internet. For example, for Getty when they launched their Getty Museum challenge there was a surge in their Twitter stats, but no other social media/their website got into it to the same degree.
From Onsite, Online to Hybrid: The Impact of COVID-19 on The Art of Observation
I really enjoyed hearing from Danuta and Heather from the Agnes Etherington Art Centre. It was really fascinating to see the way that the museum is shifting in terms of digital, a priority before COVID, and the way that they are able to produce hybrid IRL and online content for their University community. This is something we have been working on a little at MOD. as we head into a COVID-normal (despite this latest hiccup…) so it was great to see the way that they are managing it.
They will be launching an online exhibition template in November and an exhibition in January about art and dark matter that I am now VERY intrigued by.
Video Content Strategy: Moving Beyond the Museum
You must immediately look up the Louisiana Museum of Modern Art in Copenhagen and look at the beautiful architecture, for this is what distracted me for much of the beginning of this talk. Great.
So this was a great insight into the ways that museums are producing video content generally, but specifically over this time. Most of it comes down to a clear vision of what you DO and DON’T do, what you ARE and AREN’T. Then, it’s important to think about platforms.
Susan Edwards did a great presentation as part of this about the way that they use content at the Hammer in LA. They produce one full-length video, upload to YouTube with good SEO and captions/transcript. From this, they cut a 1-2 minute clip from this and post it to socials with links back to the original full-length video. Apparently YouTube is the second largest search engine, so if you’re not posting content on YouTube (with good key words) then forget about it. She also recommended looking up Jakob Nielsen’s How to Write for Web, which I will read soon.
Multi-Robot Comedy Performance
I LOVED seeing this performance from Computer Science students at Oregon State University. Baby Blue is the robot they’ve been working on and they presented a very sweet and impressive performance, followed up by a Q&A about their experience.